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Jutta Haaramo ~ Finland

Jutta Haaramo is Founder and CEO of Stylewhile, a Finland based fashion-tech company providing women online try-on experience. The company was started on the idea that shoppers should have a more creative role when shopping online so that they could purchase the right outfits instead of mere products. Stylewhile first launched an iPad app with Saks 5th Avenue and has since then become the Styling Room provider for online fashion stores. The Stylewhile method is US patented.

Jutta studied international business and after receiving her BBA degree, worked as Business Development Director at games publisher Digital Chocolate, where she built and led global sales channels for digital content. The gaming background has inspired her to make online fashion shopping as fun, engaging and creative as online gaming can be at its best.