Natasha Friis Saxberg ~ Denmark

Natasha Friis Saxberg is an author, entrepreneur and digital strategist. She has worked with large organizations and technology for more than two decades, helping brands and enterprises build their digital strategy. Natasha has been a key figure in cultivating the Copenhagen startup scene from 2009, and as an entrepreneur she has founded numerous SaaS startups on a global market. Natasha has written several books about technology, here under Homo Digitalis that maps humans basic needs with our digital behaviour.

She lived in New York City helping startups scale into the US market, and hosted the TV show Tech and The City from Nasdaq in New York. Natasha has several times been nominated as one of the most influential women in Tech in Europe. Natasha is today the Director of Future Growth at Atea, where she incubates growth areas within retail, healthcare, education and smart cities, together with innovators and international brands, to accelerate the evolution of digitization for end users, corporations and society.