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Susanne Najafi ~ Sweden

Susanne Najafi is a serial entrepreneur and founder of one of Nordic’s largest beauty online retailers Eleven (previously Unity Beauty Group), where she was the CEO. She has a background with Oriflame and Procter&Gamble, where she worked both in the Nordics and in the Middle East. In 2009 she broke her neck in a skiing accident and it was a defining moment for her. She had to stay in bed for months and decided to realize her dream and become an entrepreneur. Since then she has founded more than 5 companies mainly within e-commerce and tech and is the board member of listed Stockmann and Lindex.

Today she is the Founding Partner of BackingMinds, an investment fund that aims at changing venture capital with a new concept. BackingMinds is investing in underinvested entrepreneurs and is using new methods to tap into the full potential of Sweden.

Susanne has origins from Iran and grew up in Stockholm and believes that one of the main big questions for Europe is how to handle and integrate people due to migration. She believes that the entrepreneurial world need to help where politicians don’t come through. She is the founder of RefugeeAir and the campaign #letthemfly, to save refugees from risking their lives at the Mediterranean by letting them fly, a campaign that reached 830 million people. She is also an advisor to RefugeeTech that is collecting the tech community in Sweden to make tech solutions for integration.

She has been awarded with several awards including Young Leader of the year 2015.